YO" Books Limited

Our Vision Statement:

At YO’ Books Limited, we believe that books have power to change us – “for good”. We belief that South Sudan as a new Country need long term, sustainable good changes  and books have a role to play due to their good, supportive and positive influence.

The management and staff at YO’ Books are determine to build a profitable business and be a successful case study for other potential South Sudan’s businesses.

Our adopted tagline is “Nourishing Minds” on all marketing campaigns, brand and our packaging as we firmly believe that books are where knowledge is obtained which is needed as the food for the mind.

Our Mission Statement:

The YO’ Books Limited is a locally owned independent bookstore committed to offering a quality selection of affordable new, bargain, gently read, and electronic books, as well as gifts and educational items for customers of all ages and backgrounds.

We are passionate about the written word and seek to share our love of reading to help create and sustain a community of lifelong and active readers in South Sudan.

We strive to provide a hospitable and nurturing environment to encourage the healthy exchange of ideas by hosting numerous readings, book clubs, panel presentations, book launches and on-line discussions.

We are committed to engaging with the many diverse peoples and organizations in South Sudan, particularly in Juba City, but also on a national and international scale, to work towards the goals of a knowledgeable public and a peaceful and environmentally sustainable South Sudan and Africa as a whole.